Public Relations and Marketing Committee
Managing brand reputation, public communications, and marketing strategies to enhance FCJ's market presence and stakeholder engagement.
Committee Overview
This committee oversees all aspects of FCJ’s public image, communications strategy, and marketing initiatives to ensure consistent brand messaging and effective stakeholder engagement across all channels.
Key Responsibilities
Brand Management
- Brand strategy development
- Brand identity guidelines
- Reputation management
- Brand positioning
- Visual identity standards
Communications
- Public relations strategy
- Media relations
- Crisis communications
- Internal communications
- Stakeholder messaging
Marketing Strategy
- Marketing campaign development
- Digital marketing strategy
- Content marketing
- Event marketing
- Partnership marketing
Committee Structure & Governance
Committee Composition
- Committee Chairman
- Marketing Director
- Communications Manager
- External PR Consultant
Meeting Schedule
- Monthly Strategy Sessions
- Campaign Reviews
- Media Briefings
- Brand Assessments
2025 Strategic Focus Areas
Digital Presence
Enhancing online visibility
Media Relations
Building media partnerships
Community Engagement
Connecting with communities
Crisis Management
Managing communications crises